KNOWLEDGE 2026  ✦  LAS VEGAS  ✦  THE MOST IMPORTANT CONFERENCE IN THE HISTORY OF CONFERENCES  ✦  YOUR MANAGER ALREADY APPROVED YOUR TRAVEL  ✦  FREE LANYARD INCLUDED  ✦  DIGITAL TRANSFORMATION AWAITS  ✦  WORKFLOWS™  ✦  KNOWLEDGE 2026  ✦  LAS VEGAS  ✦  THE MOST IMPORTANT CONFERENCE IN THE HISTORY OF CONFERENCES  ✦  YOUR MANAGER ALREADY APPROVED YOUR TRAVEL  ✦  FREE LANYARD INCLUDED  ✦  DIGITAL TRANSFORMATION AWAITS  ✦  WORKFLOWS™  ✦ 

SERVICENOW KNOWLEDGE 2026 — LAS VEGAS, NV

We Are Absolutely Thrilled to Attend Knowledge This Year

Nothing says "I love my job" quite like spending four days in a windowless convention center in the desert learning about IT Service Management. Nothing.

⚡ MANDATORY FUN ⚡
Official Excitement Meter™

Based on a survey of 12,000 attendees who were told this was mandatory

47% — "I mean, the hotel's nice, I guess"

23,000+
Attendees pretending they chose to be here
400+
Sessions you'll skip to go to the pool
$47
Average hotel buffet breakfast (eggs were cold)
1
Session you'll actually remember
WORKFLOW  ·  SYNERGY  ·  PLATFORM  ·  AI-POWERED  ·  DIGITAL TRANSFORMATION  ·  SINGLE PANE OF GLASS  ·  SHIFT LEFT  ·  NOW PLATFORM  ·  CREATOR WORKFLOWS  ·  WORKFLOW  ·  SYNERGY  ·  PLATFORM  ·  AI-POWERED  ·  DIGITAL TRANSFORMATION  ·  SINGLE PANE OF GLASS  ·  SHIFT LEFT  ·  NOW PLATFORM  ·  CREATOR WORKFLOWS  · 

What Real Attendees Are Saying ✨

Totally unsolicited, definitely not written by marketing

I told my family I'd be "unreachable" for four days. This is the real reason I attend. The sessions are a bonus.

Dave T.

Senior ITSM Administrator

Last year I attended 37 sessions and retained information from approximately zero of them. Can't wait to beat that record.

Rachel M.

Platform Owner

The free tote bag alone justifies the $2,400 registration fee. I use it for groceries now. Very sturdy.

James K.

Solutions Architect

I've been to every Knowledge since 2016 and I still don't fully understand what a "workflow" is. But I keep coming back.

Linda P.

IT Director

Someone said "digital transformation" 14 times in a single keynote. I was counting. That's my Knowledge experience.

Marcus W.

Change Manager

My manager thinks I'm networking. I'm at the Bellagio fountain. We are not the same.

Priya S.

ServiceNow Developer

Your Typical Day at Knowledge

A journey of discovery, mostly about yourself and your tolerance for conference food

6:00 AM
Wake Up in Denial
Your body thinks it's 9 AM because you flew in from the East Coast. Contemplate your choices. Put on your lanyard — you are now a Knowledge Attendee™.
7:30 AM
$47 Buffet Breakfast
Lukewarm eggs, questionable bacon, but unlimited coffee. This is the fuel of digital transformation.
9:00 AM
Keynote: "The Future of Everything"
Watch the CEO walk across a very large stage while the word "AI" appears on screen approximately 200 times. Clap when others clap. Feel inspired for 11 minutes.
10:30 AM
Breakout Session: "Leveraging Synergy in Your CMDB"
Attend for exactly 7 minutes before quietly leaving to find better coffee. No one notices. No one ever notices.
12:00 PM
Networking Lunch™
Make small talk with a vendor who really, really wants to scan your badge. Receive a stress ball shaped like a cloud. This is networking.
2:00 PM
The Great Badge-Scanning Gauntlet
Walk through the expo hall. Get badge scanned 15 times. Sign up for 8 demos you'll never attend. Collect enough swag to fill a carry-on.
4:00 PM
"Optional" Afternoon Session
Pool. You're at the pool. Everyone's at the pool. The session room has 4 people and one of them is the speaker's friend.
7:00 PM
Official Knowledge Party
Dance to a band you vaguely recognize from 2009 while holding a drink ticket. Bond with strangers over shared confusion about Virtual Agent. This is the highlight. Unironically.

Featured Learning Sessions

400+ sessions. 0 sentences that mean anything. Here are our top picks.

AI TRACK Level: Transcendent
Hyperautomating the Autonomous Synergy Engine with Generative AI-Driven Orchestration
Learn how to leverage agentic intelligence to contextualize your multi-modal decisioning fabric across the Now Platform. We'll explore how predictive co-pilots can reverse-engineer proactive sentiment into your existing workflow substrate. Bring your laptops and your willingness to nod.
📍 Ballroom 7C (good luck finding it) 3 seats left!
EXECUTIVE Level: Visionary
Unlocking Omnichannel Value Streams Through Zero-Touch Transformation Maturity
This executive deep-dive will unpack how to operationalize your north-star KPI alignment using frictionless governance mesh. Discover how leading organizations are cascading democratized insight horizontally through their digital supply chain of thought leadership. Blazers required.
📍 The room with the too-cold AC Waitlisted
DEVELOPER Level: Quantum
Building Cloud-Native Microservice Pipelines with Composable Low-Code Abstraction Layers
In this hands-on lab, you'll containerize your event-driven middleware into a serverless orchestration topology while decoupling your API-first paradigm from legacy monolithic entanglement. By the end, you'll have deployed something. We're not sure what. Neither will you.
📍 Somewhere on Level 3, probably 12 seats left
ITSM Level: Enlightened
Reimagining the Incident Lifecycle Through Empathy-Centered Predictive Resolution Velocity
Explore how to shift-left your shift-right by embedding emotional intelligence into your CMDB topology. We'll demonstrate how to create a self-healing incident that resolves itself before anyone even notices there's a problem, which is also how we'd describe this session.
📍 Next to the smoothie station ∞ seats (no one RSVPd)
SECURITY Level: Classified
Fortifying Your Threat Mesh with Blockchain-Adjacent Zero-Trust Sentiment Analysis
Immerse yourself in next-gen perimeter dissolution as we tokenize your vulnerability surface into an immutable compliance narrative. Learn how to deploy a decentralized trust fabric that is both quantum-resistant and vibes-aware. NDAs will be distributed. They're also meaningless.
📍 A door with no signage Invitation only
AI TRACK Level: Post-Human
From Chatbot to Thought Partner: Infusing Agentic Empathy into Your Autonomous Ticket Ecosystem
What if your service catalog had feelings? In this provocative session, we'll explore how to imbue generative consciousness into your request fulfillment pipeline using ambient intelligence and responsible hallucination frameworks. Warning: may cause existential reflection about your RITM process.
📍 The metaverse (JK, Ballroom 2A) 5 seats left

Knowledge Bingo

Click the squares as they happen. Completing a row wins you absolutely nothing.

Someone says "single pane of glass"
Free t-shirt doesn't fit
Lost in the convention center for 20 min
Keynote mentions AI within first 30 seconds
Someone calls it "ServiceMeow"
Badge scanned by vendor you made eye contact with
Expense report exceeds mortgage payment
Overheard: "We're still on Orlando"
Took a selfie with Fred Luddy's cardboard cutout

Ready to Experience the Magic?

Register now and join thousands of your closest IT colleagues in a desert convention center. Your out-of-office is already set. Your manager already said yes. Resistance is futile.

REGISTER (LIKE YOU HAVE A CHOICE)
🎰 VIVA LAS WORKFLOWS